Leaders often agree with a change initiative but don’t know how to actively sponsor it. This gap between intention and action weakens support, confuses stakeholders, and slows adoption. This article explores how to guide leaders from passive approval to active sponsorship using the LaMarsh Managed Change™ Model.

Projects succeed when PMs and Change Managers partner—one delivers the project, the other drives adoption. Together, they turn change into results.

Leaders often agree with a change initiative but don’t know how to actively sponsor it. This gap between intention and action weakens support, confuses stakeholders, and slows adoption. This article explores how to guide leaders from passive approval to active sponsorship using the LaMarsh Managed Change™ Model.

Ambiguity arises when the challenge itself is unclear and the future state keeps shifting. This article explores how structured change management reduces confusion and how change capability helps leaders build alignment when meaning is still evolving.