Common Mistake: Failing to Contract Effectively With Sponsors
Common Challenge: Undefined Leadership Roles Complicate Change Execution
Quick Summary
Contracting with sponsors isn’t a formality—it’s the foundation of successful change. In this article, we outline a practical guide for creating effective sponsor contracts that align leadership actions with change success.
The Challenge
Even when sponsors are willing, they’re often unclear about how to lead change effectively. Without a structured agreement in place, assumptions abound. Change leaders may expect visibility and decisions, while sponsors may expect hands-off updates. This gap undermines credibility and weakens momentum.
Why It Matters
Sponsor behavior is one of the strongest predictors of change success. When leaders are aligned and actively engaged, employees are more likely to adopt new ways of working. A clear contract helps ensure that engagement is consistent and meaningful—not reactive or symbolic.
The LaMarsh Perspective
At LaMarsh Global, we view sponsor contracting as a foundational practice. The Managed Change™ Model reinforces the need for clear expectations, shared ownership, and mutual accountability. Contracting should happen early and be revisited often.
How to Contract with Sponsors
- Initiate a Structured Conversation
Schedule a focused session to define the sponsor’s role, availability, and visibility expectations. Use it to surface and resolve assumptions. - Clarify the Value of Sponsorship
Share examples of how sponsors can make or break a change. Help them see that their engagement is not optional—it’s strategic. - Define Specific Behaviors
Identify and agree on what “support” looks like: attending key meetings, communicating visibly, providing resources, and making timely decisions. - Document the Agreement
Capture commitments in a written format—a sponsor contract or support charter. Keep it brief, but actionable. - Schedule Checkpoints
Build in regular check-ins to review progress and adjust expectations as needed. Sponsorship should evolve as the project does.
Pro Tip
Don’t assume a sponsor knows how to lead change. Equip them with clarity, tools, and feedback.
Wrap-Up & CTA
Effective sponsor contracting turns good intentions into strategic leadership. Start every major change by aligning on expectations using the LaMarsh Managed Change™ Model.
👉 Want a sponsor contract template? Join our next Managed Change Workshop or Talk to a Coach to prepare for your next sponsor conversation.
