LaMarsh Insights

Neuroscience reveals that resistance to change isn’t stubbornness—it’s biology. Four key brain regions—the amygdala, entorhinal cortex, basal ganglia, and habenula—all react to change as a potential threat by triggering fear, disorientation, habit disruption, and fear of failure. When leaders understand these brain responses, they can design change strategies that calm threat responses, rebuild confidence, and support lasting adaptation.

Strong sponsorship is the cornerstone of successful change. Yet, organizations often overlook the importance of recognizing leaders who do it well. When great sponsorship goes unacknowledged, momentum fades—and so does motivation.

Leaders don’t want to hear about the noise of change—they want to see progress. During implementation, they care most about what affects time, cost, and results. The key to gaining their attention is blending data with story—presenting facts that quantify risk and pairing them with context that shows impact. When leaders see risk framed in business terms, they act decisively to keep the change on track.

A leading steel and iron manufacturer partnered with LaMarsh Global to roll out a single-instance ERP system worldwide. Through strong governance, trained change leads, and our Managed Change™ methodology, the company achieved seamless go-lives, met KPIs across all sites, and built lasting change capability.

A leading steel and iron manufacturer partnered with LaMarsh Global to roll out a single-instance ERP system worldwide. Through strong governance, trained change leads, and our Managed Change™ methodology, the company achieved seamless go-lives, met KPIs across all sites, and built lasting change capability.

A leading steel and iron manufacturer partnered with LaMarsh Global to roll out a single-instance ERP system worldwide. Through strong governance, trained change leads, and our Managed Change™ methodology, the company achieved seamless go-lives, met KPIs across all sites, and built lasting change capability.

A global healthcare technology leader operating in over 100 countries embarked on a bold multi-year transformation to simplify operations, accelerate growth, and strengthen its competitive edge. Guided by five strategic imperatives and supported by LaMarsh Global’s Managed Change™ methodology, the company restructured core functions, streamlined processes, and built a Change Management Center of Excellence. Despite significant complexity and geographic dispersion, the effort delivered 93% of KPI targets—embedding sustainable change capabilities and positioning the organization for long-term success.

Starting in 2003, Caterpillar launched a global safety transformation that went beyond reducing injuries to embedding safety as a core business value. Using LaMarsh Global’s Managed Change™ methodology, the company defined a unifying vision of zero-injury, built visible leadership sponsorship, engaged employees in solutions, and reinforced practices through tools like the Caterpillar Production System. By 2015, Caterpillar had reduced Recordable Injury Frequency by more than 90%, standardized culture assessments, and established safety as a cultural norm across its enterprise. The case demonstrates that sustainable change requires leadership commitment, stakeholder engagement, risk-based insights, and a focus on culture, not just compliance.

Projects succeed when PMs and Change Managers partner—one delivers the project, the other drives adoption. Together, they turn change into results.