LaMarsh Insights

Neuroscience reveals that resistance to change isn’t stubbornness—it’s biology. Four key brain regions—the amygdala, entorhinal cortex, basal ganglia, and habenula—all react to change as a potential threat by triggering fear, disorientation, habit disruption, and fear of failure. When leaders understand these brain responses, they can design change strategies that calm threat responses, rebuild confidence, and support lasting adaptation.

Strong sponsorship is the cornerstone of successful change. Yet, organizations often overlook the importance of recognizing leaders who do it well. When great sponsorship goes unacknowledged, momentum fades—and so does motivation.

Leaders don’t want to hear about the noise of change—they want to see progress. During implementation, they care most about what affects time, cost, and results. The key to gaining their attention is blending data with story—presenting facts that quantify risk and pairing them with context that shows impact. When leaders see risk framed in business terms, they act decisively to keep the change on track.

A leading steel and iron manufacturer partnered with LaMarsh Global to roll out a single-instance ERP system worldwide. Through strong governance, trained change leads, and our Managed Change™ methodology, the company achieved seamless go-lives, met KPIs across all sites, and built lasting change capability.

When a global pharmaceutical company faced skepticism about the value of change management during a major acquisition, LaMarsh Global demonstrated that effective change leadership reduces risk and accelerates results. This article explores how change evolved from a side activity to a strategic driver of M&A success.

A global industry leader set out to simplify its operations and drive growth across 100+ countries. With LaMarsh Global’s support and the Managed Change™ methodology, the organization aligned leadership, structured its transformation, and achieved 93% of its KPI targets—while building lasting internal change capability.

LaMarsh Global led a seamless integration for a Fortune 500 company, aligning leadership, managing risk, and building change capability across two complex organizations. The result: 94.3% satisfaction and a unified team ready for future transformation.

The LaMarsh Managed Change™ Methodology stands out for its people-centered, risk-aware, and results-driven approach to organizational change. Unlike traditional models, it treats resistance as valuable insight into adoption risks and focuses first on understanding stakeholder concerns.