Common Mistake: Too Many Tasks, Not Enough Impact
With limited time and resources, it’s tempting to focus on what’s most visible—communication plans, slide decks, or stakeholder meetings. But without a clear way to prioritize based on impact, urgent work often overtakes important work.
🔍 Why It Matters
When everything is a priority, nothing is. Poor prioritization leads to:
- Misallocated effort
- Burnout for change leaders
- Gaps in support for critical groups
- Missed opportunities to reduce risk
The LaMarsh Perspective
The Managed Change™ Model is built on risk-based prioritization. We focus on where people-related risk is highest—and where support is most needed. That way, change leaders act strategically, not reactively.
How-To Solution: Prioritize What Drives Adoption
- Start with Risk Assessment
Identify which individuals or groups are most likely to resist or struggle. Focus efforts there. - Segment Your Stakeholders
Not all stakeholders need the same level of attention. Use criteria like impact level and influence to segment and focus. - Map Tasks to Adoption Goals
Ask: Does this action help someone adopt the change? If not, deprioritize it. - Sequence, Don’t Stack
Not everything has to happen at once. Organize tasks in logical phases tied to project milestones. - Reassess Weekly
Change conditions constantly evolve. Build time to reevaluate and reallocate your efforts based on fresh data.
💬 Pro tip
If you only have 10 hours for change management this week, spend 8 of them on the people and risks that could derail adoption—not on general communication or admin.
Final Thought
Time is limited, but impact doesn’t have to be. The LaMarsh Managed Change™ Model helps you prioritize what matters most to drive lasting adoption.
Want help building a prioritized plan?
Join our next Managed Change Workshop or connect with us for advisory support.
