Common Challenge: Lack of Sponsor Buy-In for the Change Management Approach
Quick Summary
One of the most frustrating roadblocks for change practitioners is when sponsors underestimate or overlook the value of change management. Without their belief and investment, it’s nearly impossible to build momentum, drive adoption, or sustain change. This article explores why this disconnect happens—and how to address it.
The Challenge
Many sponsors believe that change management is “soft” work—extra effort that delays execution. Some assume that clear communication or project plans are enough. Others simply haven’t seen good change management in action, so they don’t understand what’s missing.
Why It Matters
Without sponsor buy-in, you lack the authority, visibility, and resources needed to drive people-centered transformation. Change becomes a task list, not a commitment. The result? Confusion, resistance, rework—and often, failure to meet business goals.
The LaMarsh Perspective
At LaMarsh Global, we believe change management is most effective when it’s co-sponsored and integrated from the beginning. The LaMarsh Managed Change™ Model positions change management not as a “nice to have,” but as a risk mitigation strategy and business enabler.
How-to Solution: Winning Sponsor Buy-in
- Speak Their Language
Tie change management to business outcomes—not feelings. Emphasize metrics like speed to adoption, productivity, and reduced rework. - Present It as Risk Management
Show how unmanaged change introduces risks: turnover, disengagement, poor adoption, and missed timelines. - Bring Data and Stories
Use real examples—successes and failures—that connect change management (or the lack of it) to results. - Clarify Their Role in Success
Sponsors are critical to reinforcing behaviors, removing barriers, and keeping people focused. Without them, change often stalls. - Invite a Pilot
Offer a small, low-risk opportunity to demonstrate the value of structured change management in action.
Pro Tip
Don’t try to sell change management—sell what it enables: speed, confidence, alignment, and business results.
Wrap-Up & CTA
Convincing sponsors starts with understanding their priorities. Speak in terms of business value, and position change management as a strategic investment.
👉 Want to prepare your pitch? Explore our Leaders as Sponsors of Change Workshop or Contact us for Sponsor Coaching Services.