Starting in 2003, Caterpillar launched a global safety transformation that went beyond reducing injuries to embedding safety as a core business value. Using LaMarsh Global’s Managed Change™ methodology, the company defined a unifying vision of zero-injury, built visible leadership sponsorship, engaged employees in solutions, and reinforced practices through tools like the Caterpillar Production System. By 2015, Caterpillar had reduced Recordable Injury Frequency by more than 90%, standardized culture assessments, and established safety as a cultural norm across its enterprise. The case demonstrates that sustainable change requires leadership commitment, stakeholder engagement, risk-based insights, and a focus on culture, not just compliance.