LaMarsh Insights

Organizations often skip building a cost-benefit case for change management—leading to underfunding, delayed adoption, and failure to meet objectives. This article outlines how to quantify the value of managing change and how to make a compelling case for it.

One of the most frustrating roadblocks for change practitioners is when sponsors underestimate or overlook the value of change management. Without their belief and investment, it’s nearly impossible to build momentum, drive adoption, or sustain change. This article explores why this disconnect happens—and how to address it.