Common Mistake: Underestimating the Role of Leaders as Storytellers
In the rush to drive change, many organizations overlook one of their most powerful tools: leadership storytelling. When leaders fail to tell the story of change in a way that connects, inspires, and explains, adoption falters, even when everything else is done well.
🔍 Why It Matters
Facts don’t drive change, meaning does. People crave clarity, relevance, and emotional connection. When leaders speak in project timelines and technical updates instead of stories, they lose the audience.
Employees don’t just want to know what’s changing, they want to know why it matters, how it will affect them, and where they fit in.
What Works
At LaMarsh Global, we help leaders become effective storytellers, not because it’s “nice,” but because it’s necessary. Storytelling is:
- A trust-building exercise
- A way to humanize the strategy
- The bridge between business goals and personal impact
Practical Tips for Leader Storytelling
✔ Tell a story with a beginning, middle, and end
✔ Include real challenges and what’s at stake
✔ Share what success will look like, and how people contribute
✔ Make it personal: why you believe in the change
✔ Repeat it often, consistently, and across channels
💬 Pro tip
A leader’s story is not a script, it’s a signal. It tells employees, “This matters. I’m in. We’re in this together.”
Final Thought
In times of change, people remember the stories leaders tell. Make sure yours is one worth repeating.
Want help crafting a compelling change narrative? Connect with us or Join our next explore our Sponsor coaching program to turn your leaders into powerful storytellers for change.
